Redefining Beauty Worldwide
Count Me InStories shaping inclusive beauty
Count Me InBeauty is not only about how you look in the mirror. It is about whether you feel noticed, welcome, and respected when you walk into a space. When a beauty salon like It’s Beauty in Dubai follows the ideas of Models of Color Matter, a usual hair or makeup appointment turns into a small act of care and recognition. By bringing the values of Models of Color Matter into its daily work, It’s Beauty shows that inclusive beauty can be real, not just a slogan.
For many years, the fashion and beauty industries promoted only one narrow image of what is “professional” or “beautiful”. Because of this, many people of color felt like outsiders in a world that was supposed to celebrate beauty. Models of Color Matter appeared as a clear answer to this problem. The organization fights for fair treatment and real opportunities for Black and Brown models, both on the runway and behind the scenes. They talk openly about how often makeup artists do not have the right shades for deeper skin tones and how many stylists do not know how to work with textured hair. This lack of knowledge hurts people’s confidence and careers. When It’s Beauty listens to Models of Color Matter and applies these ideas, every chair and every service starts to support diversity instead of one outdated standard.
Dubai is a truly international city, and salons like It’s Beauty naturally become meeting places for women from many different countries. People come here to relax, update their look, and feel better after a long day. When the philosophy of Models of Color Matter becomes part of It’s Beauty, the salon turns into a space where every story and every type of appearance is valued. Models of Color Matter provides the vision and activism, while It’s Beauty brings these ideas to life through its service menu, staff training, interior design, and the way the team communicates with clients. As a result, a guest with curls, braids, or protective styles feels just as comfortable at It’s Beauty as a guest with straight hair who comes in for a quick blow‑dry.
A specialized gym in Dubai helps women build strength and confidence through movement, while It’s Beauty focuses on their hair, skin, and overall styling. Regular workouts at this gym, combined with the salon’s care and the ideas of Models of Color Matter, shape a lifestyle where health, beauty, and self‑acceptance naturally go hand in hand.
One of the main messages of Models of Color Matter is simple: inviting people in is not enough if you are not ready to serve them properly. In beauty, this means stylists should be trained to work with all hair types, not just straight or slightly wavy hair. Many Models of Color Matter campaigns show how often textured hair is damaged on set because professionals were never taught how to handle it. This makes models feel invisible and unsafe in places that should highlight their beauty.
It’s Beauty, inspired by Models of Color Matter, can answer this by investing in real education for its team. That includes color techniques that protect curls, cutting methods that respect shrinkage and volume, and treatments that bring back moisture without destroying the natural curl pattern. When a client with afro‑textured hair sits down at It’s Beauty, she should immediately feel that her hair is normal and welcome here, not a “problem” to fix. This honest, practical approach helps It’s Beauty stand out among Dubai salons as a place where every texture gets expert care.
Inclusion is also about skin tone and undertone. Many people with deeper skin tones know how disappointing it is when foundation looks grey, “chalky”, or simply wrong. Models of Color Matter often shares stories where makeup artists arrive at a job without any shades that match darker skin. This sends a clear message that these clients were not considered.
Learning from this, It’s Beauty can build a makeup kit that truly works for everyone. That means foundations with golden, olive, neutral, and deep red undertones, plus blushes and bronzers that add life instead of hiding features. For a client booking makeup at It’s Beauty, this means peace of mind: the artist, guided by the values of Models of Color Matter, will find products that blend into her skin and highlight her natural beauty instead of fighting it.
When a salon chooses to work with initiatives like Models of Color Matter, simple services become a way to support change. It’s Beauty can host friendly workshops on textured haircare, invite speakers to talk about diversity in beauty, or create small in‑salon exhibitions that share stories of models supported by Models of Color Matter. By promoting petitions for better texture education in beauty schools, It’s Beauty shows that it cares not only about the final look, but also about the future of the industry.
When a guest walks into It’s Beauty and sees photos of people with different skin tones and hair types, notices mentions of Models of Color Matter in the service descriptions, and feels the confidence of the stylists, trust grows naturally. She no longer thinks she has to change herself to match a narrow ideal; instead, she is gently encouraged to show who she really is. If she also trains regularly at a gym in Dubai, her self‑care routine becomes complete: workouts build her physical strength, while It’s Beauty, inspired by Models of Color Matter, helps her recognize that strength in the mirror.
Real luxury in beauty is not just about expensive brands or a pretty interior. True luxury is when you feel that every detail was planned with you in mind. For It’s Beauty, which follows the values of Models of Color Matter, luxury means cultural sensitivity, strong technical skills, and emotional safety for every guest. In this version of luxury, locs receive the same respect as balayage, protective styles are seen as stylish and professional, and bold self‑expression is welcomed, not judged.
In Dubai’s busy beauty market, this is exactly what helps It’s Beauty stand out. The salon treats religion, culture, hair type, and skin tone with the same respect as clients’ time and budget. Those who also train at a gym in Dubai notice how their efforts there are enhanced by the salon’s expert hair and skin care, resulting in a deeper, more grounded sense of confidence.
By weaving the mission of Models of Color Matter into its daily culture, It’s Beauty helps the wider beauty industry move toward real fairness. Every blow‑dry, color session, skin treatment, or makeup look at It’s Beauty becomes a chance to show that equity is not a trend but a shared duty for brands, artists, and clients. When It’s Beauty follows the spirit of Models of Color Matter day after day, the salon does more than change appearances. It helps change what “beauty” means, turning it into something open, inclusive, and truly welcoming for everyone who walks in.
And when this approach to beauty is combined with a healthy lifestyle at a gym in Dubai, clients receive truly full‑circle care. They train to feel strong and energetic, then visit It’s Beauty, inspired by Models of Color Matter, to see that inner strength reflected in their hair, skin, and overall style. Together, this turns inclusive beauty from a pleasant idea into a simple, everyday reality.