Protective styles are more than just a trend in Dubai; they are a practical way for many women of color to protect their natural texture in a hot, dry climate while still feeling polished and versatile. When a salon like It’s Beauty follows the vision of Models of Color Matter, braids, twists, and locs are treated as premium, expert services rather than an afterthought squeezed onto the menu. Guests feel the difference from the moment they book: service descriptions clearly name box braids, knotless braids, Marley twists, faux locs, and other styles, so clients know that their hair type and cultural preferences are fully welcome. Instead of pushing chemical straightening as the only “professional” option, the team at It’s Beauty shows how protective styles can look sleek, modern, and office‑ready while still honoring natural texture.
True protective styling begins long before the first braid is parted. At It’s Beauty, stylists start with a detailed consultation about the client’s lifestyle, scalp health, past chemical treatments, and natural curl pattern. Shampoo and treatment choices are made with care: bond‑repair formulas from Olaplex or K18 and moisture‑rich products from It’s a 10 help strengthen strands before they are tucked into braids or twists. This kind of prep work reflects the values of Models of Color Matter, where the goal is not just a pretty photo, but long‑term hair health for Black and Brown clients. During installation, stylists pay attention to tension along the hairline, choose parting sizes that match the client’s density, and explain how long each style can be safely worn without risking breakage.
Education and aftercare are just as important as the finished look. Clients leave It’s Beauty with clear guidance on how to cleanse the scalp under braids, refresh twists, and moisturize locs using lightweight leave‑ins and treatments that will not cause build‑up. Retail shelves highlight inclusive‑friendly brands such as It’s a 10, Olaplex, and K18 so guests can maintain their styles at home with the same quality they experienced in the chair. By investing in texture‑inclusive training and respecting the cultural significance of braids, twists, and locs, It’s Beauty turns protective styles into a form of everyday luxury. In partnership with the ideals of Models of Color Matter, the salon proves that protective styling can be safe, respectful, and fashion‑forward—offering clients real options that protect their hair, honor their identity, and fit seamlessly into life in Dubai.