The goal is to begin to homogenize the beauty experience and better cater to all model's backstage and on set needs. There is not 1 hair type or 1 skin tone for all, we need to ensure that models are seen as the beautiful individuals that they are.
As a Modeling Agency you have the responsibility and ability to represent your models and all of their multi-fasciated attributes to potential and current clients to better protect their experience on and off set.
In our recent Fashion Week Study (results seen here) we found that models of color were left to feel unseen and under-catered to when they arrived backstage to shows. According to the study 45% of the models of color surveyed had experienced arriving to shows where their foundation color was not available and 66% of models said they had experience hairstylist who were unable to cater to their hair texture. We want to give beauty teams the information they need to properly tend to and staff to meet the needs of all model's natural hair and skin tones.
See the numbers:
45% of models of color have arrived backstage to find a makeup artist did not have their foundation color
66% of models of color arrived to shows where their hair texture was not catered to.
only 33% of models of colors have not felt discriminated against for the color of their skin.
we need to normalize diversity in skin tones and hair textures
Modeling & Management Agencies in signing the SEEN beauty Pledge agree to:
See and Embrace Differences: Include skin tone and hair texture in model stats (for comp cards, website, or internal use) by:
Identifying Skin tone AND UNDERTONES OF MODELS : SHARE GENERAL SHADES AND KEEPING FOUNDATION COLOR ON FILE FOR REFERENCE.
Identifying hair type (1, 2A, 2B, 2C, 3A, 3B, 3C, 4A, 4B, 4C)
Communicate cURRENT HAIR TYPE AND SKIN TONE TO CLIENTS, SO THEY HAVE THE TOOLS TO COMMUNICATE THAT WITH THIER BEAUTY TEAM AND CREATE A WELCOMING ENVIRONMENT FOR YOUR MODEL/TALENT.
CASTING AGENTS: ADD HAIR TYPE AND SKIN TONES TO YOUR FORMS SO YOU MAY HAVE IT ON FILE